I love hearing stories like this, in these days it seems some companies have forgotten what customer service is about and are over shadowed by the bottom line.
Some companies for some reason dont believe we talk, we discuss, we evaluate and we gather to share these stories and experiences. Word of mouth can make or break a deal before ya even step into there buisness, I know this because there are some buisness I refuse to even meet do to the lack of customer service I have heard via word of mouth.
Bottom line is we the cunsumer can wield big influence on the success or failure of a buisness just by the experiences we share with each other.